After much back and forth, both on the phone and in email, my agent finally gave me some solid ideas for a direction that might be suitable for his corporate, education-based client. Again, he told me he wanted something edgey and agreed that his client should be looking to take a tiny bit of a risk and put something a little bit unexpected out there if they want the kids to wear it proudly.
Here's what I came up with:
Text Designs: Results in Context: My Agent's Ideas Realized
My own take on the subject or "what happens when you tell me to step up - but not too high"
Anyway: After somewhat of a critical review, it turns out that they really can't push the envelope this far. Here's what they liked:

I LOVE the first one that reads, "EVOLVE" and the last one that reads, "ACHIEVE". Sadly, those are a bit "to controversial. Oh. Well.
The good news is that the deal is sealed and these designs are going to expo in the middle of September. I should have the check in my hand by the end of the week. Yaaaay!
Once the expo closes out there will be another round of discussion and negotiation. We'll see how it goes. I'll fill you in on who/what/ and where once the designs are released to the general public.
Brand Alley
Woolrich
Zagliani
It's interesting to learn about the process of this. I like the two illustrated ones and the live and learn in small blocks!
YaY the Check!!!
1Thanks, Beach. It is an interesting process and [sometimes] a frustrating one but I really can't see myself doing anything else - if you know what I mean.
2Of course, the ones I like best are your "evolve" and "achieve" ones.
3I love the Achieve one too!!Feed Your Mind and Take Flight are great too!!
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